Case Study
ONTrack recently conducted a customized case study with the specific goal of demonstrating the ONTrack Advantage
THE STUDY
Budweiser Select, a new beer brand from Anheuser-Busch, ran a series of pure brand image commercials for a period of one month on the ONTrack Network. The study focuses on beer sales at two of ONTrack’s 1,100 venues in May 2008. There were no incentive offers within the commercial or promoted areas within the two venues.
Bud Select is a new brand with no previous advertising history or distribution therefore we consider the study to be accurate.
RESULTS
Increased sales and a significant return on investment
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