 |
|
 |
|
|
|
About ONTrack
ONTrack runs on a well-established network that is already in place. The set up is complete - a distinct advantage over most other digital-out-of-home networks. The opportunity is NOW!
This exciting network delivers one of the most cost efficient and dynamic media solutions. With the appeal of TV
and the impact of a targeted audience, ONTrack is designed to deliver the highest advertising ROI.
|
However, unlike conventional broadcast media which segregate
ads from content, the ONTrack Network fully integrates ads into
high interest editorial content. Ads run concurrently with ever changing
information on race odds, track conditions and other
critically important data. ONTrack drives ad messages into
the foreground, which are placed so as to coincide with highest
fan interest. This guarantees audience attention and maximum
ad impact.
|
|
Video screens are a central part of the show. The 66,000 screens across the network are continually studied by the audience, used as a handy
video "program" to follow the action of dozens of live races running across North America.
Because the vast majority of the audience are bettors they are vitally interested in the content, increasing the impact and frequency of message exposures.
ONTrack is built on thoroughbred bloodlines.
ONTrack is delivered by TelePhoto Technologies, a partner to the horse racing community for almost 60 years.
As the industry leader in broadcast production and technology development, we understand the market and the
enormous potential ONTrack offers advertisers.
|
|
|
|
  |
|
|
 |
|
